Thinking about starting a newsletter on Substack but not sure if it’s the right move for you?

It’s a question that many writers face, and it’s definitely important to consider the pros and cons before diving in.

In this post, I’ll explore five key things to think about when deciding whether or not to start a Substack newsletter. Whether you’re a seasoned writer looking for a new platform to share your work or a novice looking to break into the industry – this post will help you weigh the options and make an informed decision.

So, if you’re on the fence about launching a Substack newsletter, read on to learn more…

1. Do you have a unique perspective or voice that you want to share with the world?

If you’re passionate about a particular topic and feel like you have something valuable to say, then a Substack newsletter might be a good fit for you. For example, my own newsletter, The Morning Edge, is focused on personal growth and productivity. I share strategies and insights that I’ve learned through my own experiences, and I try to provide value to my subscribers by offering a fresh perspective on common challenges.

2. Do you have the time and resources to commit to creating and sending a newsletter on a regular basis?

A Substack newsletter requires a certain level of commitment and consistency. You’ll need to set aside time to write and edit your content, as well as design and format your newsletters. It’s also important to interact with your subscribers and respond to their comments and questions. So, before you take the plunge, be sure to realistically assess whether you have the bandwidth to handle a newsletter.

3. Do you have a clear idea of who your audience is and what they want to read?

It’s important to have a clear understanding of who your target audience is and what they’re looking for in a newsletter. This will help you create content that resonates with them and keeps them engaged. If you’re not sure who your audience is, consider doing some market research or surveying potential subscribers to get a better sense of what they’re interested in.

4. Are you comfortable with the idea of monetizing your content?

One of the main benefits of a Substack newsletter is that it can be a source of income for you. There are several ways to monetize your content, including charging a subscription fee, and offering paid bonuses or extra content to subscribers. Some Substack writers even arrange for their newsletters to be sponsored. If you’re comfortable with the idea of earning money from your writing, then a Substack newsletter could be for you.

5. Do you have a plan for promoting your newsletter?

Once you’ve created your newsletter, you’ll need to get the word out and attract subscribers. This can be challenging – especially if you’re just starting out. You’ll need to have a plan in place for promoting your newsletter, whether that’s through social media, email marketing or other methods.

Overall, starting a Substack newsletter can be a rewarding experience for writers who are passionate about their craft and want to share their ideas with a dedicated audience. If you have a unique perspective, the time and resources to commit to creating a regular newsletter, a clear understanding of your audience, and a plan for promoting your newsletter, then it’s definitely worth considering.

As with any venture, there are no guarantees of success. But a Substack newsletter can be a great way to share your writing with the world and potentially earn an income from your passion.

See you on Substack!