Once upon a time, blogging was the lifeblood of the internet.

If you had something to say, you said it in a blog post. Your words were your voice, your platform, and your connection to the world.

People bookmarked their favourite blogs like treasured books on a shelf. You didn’t just read posts — you got to know the person behind them.

Fast forward to today, and the landscape feels… quieter. You might notice some of your favourite blogs haven’t been updated for months — maybe years. Comment sections are cobwebbed. RSS feeds sit untouched. And your own visitor numbers might feel like they’re steadily slipping.

So, has blogging finally breathed its last?

Before we send it flowers, let’s dig into what’s really going on — because the truth is more complicated (and more encouraging) than it looks.

Where Everyone Went

The way people consume content has fundamentally shifted.

Attention spans are shorter, devices are more powerful, and platforms are fighting harder than ever for every second of a person’s time.

Let’s be honest — you can now open YouTube and get an entire ‘how-to’ guide explained by a friendly face in under three minutes.

Scroll TikTok and you’ll see:

  • Bite-sized videos that distill big ideas into 20-second bursts.
  • Eye-catching visuals and trending audio to hook attention instantly.
  • Content designed to keep you swiping instead of digging deeper.

Or, pop in your earbuds and you’ve got podcasts to keep you company during your commute, workout, or laundry folding session.

For many, reading has been replaced by watching and listening. The convenience, entertainment factor, and ease of access is hard to beat.

Then There’s AI…

Just as video and audio have taken their share of the audience, another new player stepped into the arena: AI.

AI acts like a cosmic copy machine.

These tools can now:

  • Summarise an entire topic in seconds.
  • Generate a convincing-sounding blog post in under a minute.
  • Answer niche questions without a user ever scrolling past the first page of Google.

For a casual reader, this is magic. No more skimming 10 articles to piece together the answer — just ask an AI chatbot and you’re done.

For a casual ‘blogger’ who’s more interested in output than craft, AI is a shortcut that removes the writing part almost entirely. The problem? A lot of what it produces feels hollow. Accurate? Often, yes. Memorable? Rarely.

The result? The internet is now flooded with fast, forgettable words that sound fine but lack a heartbeat.

So Is Blogging Really Dead?

Not quite. What’s dying is a certain style of blogging — the one that churns out semi-generic, search-engine-friendly posts with no real voice or perspective.

But blogging as a medium?

It’s still alive.

And for those who know how to lean into the very thing AI and short-form platforms lack — genuine human connection — it can still be a powerful, rewarding way to share ideas and build an audience.

How to Keep Your Blog Alive (and Thriving)

If blogging has become harder, it also means this: the ones who stick with it and adapt will stand out more than ever.

Here’s what I believe will keep your blog relevant in a post-AI, post-attention-span world.

1. Lead with you — your stories, your voice

People don’t fall in love with ‘content.’ They fall in love with people.

Share your experiences — even the small, unpolished moments. If you write about productivity tools, don’t just give a feature list. Tell us about the day you almost missed a deadline until an app saved your bacon.

If you’re giving travel tips, let us walk beside you through that rainy backstreet in Paris where you found the best coffee of your life.

Your blog becomes memorable when it stops being ‘an article’ and starts being a conversation.

2. Go deep where others only skim

Short-form platforms are fantastic for quick insights — but they can’t match the richness a blog can offer.

On your blog, you have the space to:

  • Break down complicated ideas into digestible, layered explanations.
  • Give historical context to help people understand why something matters, not just how it works.
  • Curate a set of resources or tools that saves readers hours of searching.

Depth builds trust.

When someone knows they can come to you for the full picture, they’ll come back.

3. Mix mediums, don’t compete with them

Think of your blog as your home base — the place everything eventually points back to. Then, take little pieces of your posts and adapt them to other platforms:

  • A two-minute summary video for YouTube.
  • A quick top tip’ clip for TikTok.
  • An audio version as a mini-podcast episode.

This way you’re meeting your audience where they already are, and giving them a reason to return to the source.

4. Write like a human, not a manual

AI can put words together neatly, but it can’t replicate genuine warmth, humour, and personality. Let yours shine through.

Talk to your readers like you’d talk to a friend over coffee. Use analogies that make sense to a real person — not just a search engine.

If you’re hesitant about style, have a read of Feel Confident About Every Word You Write for a reminder that personality matters more than perfection.

5. Build a community, not just an audience

Metrics can tell you how many people visited, but they can’t measure how many truly care. Caring comes from connection.

Encourage interaction by:

  • Asking questions at the end of posts.
  • Sharing and responding to reader stories.
  • Offering subscriber-only posts, resources, or events.

This is the essence of encouraging interaction — and when readers feel part of something, they’ll stick around, even if they also watch YouTube, scroll TikTok, and listen to podcasts every day.

Why the Human Touch Still Wins

The internet may be faster, noisier, and more crowded, but that hasn’t erased what we’re all looking for: meaning, relatability, and trust.

Think about the voices that have stuck with you over the years. Chances are, it wasn’t because they had the flashiest format or the highest SEO score — it was because they made you feel seen, understood, or inspired.

A blog can still do that today. In fact, in a world choking on generic, mass-produced content, it’s almost more valuable.

Final Thoughts

Blogging isn’t dead. It’s just changed. And change isn’t the enemy — it’s the challenge that pushes us to do our best work.

If you still care about writing, if you still have stories worth telling, if you still get that buzz when you hit ‘Publish,’ then your blog can live — and more than that, it can matter.

So keep going. Keep writing in your voice. Keep showing up for the handful — or the hundreds or thousands — who genuinely want to hear from you.

Because you never know which post might be the one someone reads at exactly the right time. And at that moment, your little corner of the internet will feel a lot less like a relic… and a lot more like home.