Could blogging help distinguish your business from its competitors?

Yes, it definitely can.

Let’s jump straight into 5 great ways of boosting your business through the power of blogging.

1. Your Business Can Demonstrate Its Expertise

An informative blog that helps answer common customer issues and queries is a fantastic way to attract and impress visitors to your website.

If you know your business (as I’m sure you do), then you’re likely to be able to create blog posts that are both engaging and instructive.

For example, if your business manufacturers bike parts, then you could write blogs on cycling safety tips, bike purchasing and maintenance.

Prospective clients will be interested in reading about these topics, and your blogs will help to enhance your authority and trustworthiness.

2. You Can Attract New Clients

Creating a blog for your business website is a great way to gain new customers.

People everywhere are searching for answers and information. If you can provide these answers, then you’ll quickly gain readers to your blog. In time, these readers could turn into paying customers.

Of course, just writing blogs and posting them on your website is not the complete story.

To attract new clients, you need to promote your blog content to readers who are likely to want or need your service. Typically, you would do this through email or social media marketing.

3. You Can Revitalise Existing Client Relationships

It’s well known that it costs more to gain new customers than it does to retain existing customers. For this reason, it’s vitally important to make sure your current clients are satisfied at all times with your business.

There are several factors at play here.

These include your pricing, your customer support and the quality of your product or service.

A professional blog can help re-engage your customer base by offering useful and specific information to them. It can also help to regularly keep your business product or service in the mind’s eye of your customers.

4. You Can Create a Buzz in Your Industry Sector

Wouldn’t you love to be known as a thought-leader in your business sector?

Sure you would.

Most of us crave recognition for our achievements and knowledge.

If you can successfully share your experience and skills through a dynamic blog, you can start to become an influencer in your sector.

You may even find that competitors begin to share your content – as it’s helpful to their customers too.

5. Your Business Can Quickly Stand out From Its Competitors

Let’s face it, in today’s world of information overload, your business probably struggles to stand out from its competitors.

A fascinating, regularly updated blog can make a tremendous amount of difference in this area.

Blogging can give your business perceived authority, increased exposure, and the opportunity to impress both current and prospective clients.

What topics should you write about?

My advice is to choose informative content that your customers will find helpful. Remember though, your blog is designed to be educational for readers, and should not be a sales platform.

Blogging requires time, effort and planning. However, if done well, your business will definitely reap the rewards.